Become a Supplier
Lucky 7 is proud of our supplier relationships which has seen Lucky 7 become the fastest growing account in many of our FMCG companies.
We are constantly working on ways to deliver a higher level of compliance and support for our supply partners in the independent convenience channel. Examples of our commitment can be found in the monthly checks and measures we have, such as:
- Lucky 7 Retail Coordinator (LRC) monthly site visits and promotional compliance checks
- Independent Monthly Mystery Shopper visit and secondary promotional check.
- Monthly Cycle Plan activity
PROMOTIONS
Lucky 7 runs a calendar month promotional program for our members which include a strong mix of core grocery lines. This is important for both our supply partners and our membership as it demonstrates a balanced approach to promotional activity which focuses on both impulse and core lines.
This is welcomed by all of our direct supply partners as it limits the amount of activity in each category, ensuring that we will never have all parties of one category participating in any one promotional period.
TRADING TERMS
Lucky 7 is a banner first and a buying group second and as such our members enjoy the same level of supplier trading support and service as any other major convenience banner group.
For our suppliers we offer a strong well supported member base of over 300 sites nationally and a promotional program that offers the same high quality point of sale as any other major banner group. Our members have free access to core planograms which are negotiated with our supply partners and with the introduction of Shelf Help we are working with our partners to coordinate planogram implementation at store level. Our LRC's have strong relationships with each and every member and we engage with all of our trading partners at a local field level.
PLATINUM PARTNERS
Platinum Partners is reserved for our top 20 supply partners, offering levels of exclusivity over and above our day to day supplier trading relationships.
- Platinum Partners is all about ACCESS.
- Platinum Partners is all about championing our Customers
- Platinum Partners is about adding value for our Suppliers
- Platinum Partners is about acting responsibly
- Platinum Partners is about providing credibility
- Platinum Partners is all about FOCUS
This is an invitation only program offering suppliers key benefits such as:
- Brand advertising on newsletters & web page
- Preferred promotional slotting
- Agreed channel specific core range in all planograms
- Access to LRC monthly Cycle Plan activity & Mystery Shopper program.
- Lucky 7 Blitz Days with Marketing Manager.
- Business reviews & Top 2 Top
- Lucky 7 Awards Dinner
- Featured company profile for newsletter.
- Regional meetings (includes branding & presentation)
If
you would like to know more about how to become a trading partner to
the Lucky 7 program, please submit your expression of interest to:
Craig.Matthews@luckyseven.com.au
